The pandemic streamlined the process of selling beer to accounts—and some of those changes are here to stay. While many embrace a return to in-person meetings, others prefer texts or online. To succeed today, sales reps need a more customized approach.
It’s not all four-packs and boss pours. Glassware chosen to elevate particular kinds of beer—and to help you sell more of it—still has a valued place at the bar and taproom.
For most breweries the very first impression of their brand is the digital experience via social media or their website and it's often overlooked. Here are eleven tips to help you hone your digital strategy.